Pre-Launch Lead Capture
Aggressive interest-capture funnel running 4-6 weeks before launch. Branching forms validate ticket capacity. EOI sequences nurture pre-launch interest into launch-day bookings.
Specialised Meta agency
A Meta ads agency built specifically for real estate.
Facebook and Instagram advertising for premium developers — calibrated hook libraries, branching qualification forms, AI-augmented creative, sub-15-minute WhatsApp first-touch. Engineered for ₹2Cr+ inventory across India and Dubai.
The Meta reality
Meta is cheap.
Meta is cheap.
That's the problem.
Meta delivers volume better than any other channel — and that volume is exactly why most real estate developers waste money on it. Cheap leads aren't qualified leads. A ₹40 CPL on Meta Lead Ads sounds incredible until your sales team reports a 12% show rate.
Our practice is built on Meta-specific discipline: branching qualification forms instead of native Lead Ads. Hook libraries instead of 2-creative tests. AI-augmented variant production instead of studio-bottlenecked refreshes. WhatsApp Business API integration instead of email follow-up.
Our Meta stack
- Meta Business Manager + CAPI integration
- Server-side conversion tracking
- WhatsApp Business API for lead routing
- Higgsfield AI for creative variants
- Custom audience layering and exclusions
- Lookalike modelling on closed-deal seeds
What we run
Five Meta campaign formats
built for premium inventory.
Site-Visit Driving Funnels
Direct site-visit booking funnels with calendar integration. Pre-visit WhatsApp confirmation sequences. Post-visit nurture for buyers who walked but didn't EOI.
NRI-Specific Funnels
Geo-targeted to UAE, Singapore, US, UK and Canada Indian-NRI corridors. Time-zone respectful WhatsApp touch. Multi-currency landing pages with INR/AED/USD cross-display.
Inventory Clearance Funnels
Mid-cycle and ready-to-move push campaigns. Aggressive qualification given inventory pressure. Tighter audiences, higher LTV-to-CAC ratios required to justify ad spend.
Investor-Yield Funnels
Yield-narrative creative for HNI investor audiences. Rental-yield calculators, ROI-comparison decks, exit-strategy positioning. Different vocabulary, different visual language, different qualification logic.
Retargeting Engines
Multi-stage retargeting based on engagement depth — video-watched, page-visited, form-abandoned, site-visited-no-show. Each stage gets its own creative and offer logic.
Frequently asked
What developers ask
about Meta ads.
Is Meta the right channel for high-ticket real estate inventory?
Yes, but only with discipline. Meta delivers volume cheaply, which is dangerous for high-ticket real estate — it floods your sales floor with low-intent leads if you don't qualify aggressively. Done right, with branching forms, NRI-vs-domestic audience separation and qualification logic, Meta consistently outperforms Google Search on cost-per-site-visit-shown for ₹2Cr+ inventory.
Should I run Facebook ads, Instagram ads, or both for my project?
Both, but with different roles. Instagram (especially Reels and Stories) drives top-of-funnel discovery and lifestyle storytelling — strong for end-user residential and branded residences. Facebook handles the qualification-form and Lead Ads heavy lifting plus retargeting. We typically split spend 60/40 Facebook to Instagram for under-construction inventory and 50/50 for premium ready inventory.
How do you handle creative fatigue on Meta for real estate ads?
Two ways. First, we maintain a 30-60-strong hook library per project — when a creative shows fatigue, we don't rebuild from scratch, we swap from the bench. Second, AI-augmented creative production (we use Higgsfield AI for rapid variant generation) lets us refresh visuals 3-5x faster than traditional studio production.
What is your stance on Meta Lead Ads vs landing-page conversions?
Meta Lead Ads are a trap for high-ticket real estate — they're cheap, but lead quality is consistently 30-40% lower because there's no friction. We default to landing pages with branching qualification forms. The ₹40-60 CPL difference is paid back many times over in show rates and sales-team time saved.
Can you integrate Meta lead delivery with our CRM and WhatsApp Business?
Yes. We integrate Meta Lead Ads or landing-page submissions to your CRM (Sell.do, Zoho, HubSpot, custom Sheets), WhatsApp Business API, and your sales-team routing logic. End-to-end automation in <90 seconds from form submit to a real WhatsApp conversation. We also wire up event-based remarketing for site-visit booked, no-show, and post-visit nurture.
Do you handle Google Ads alongside Meta for real estate?
Yes — most real estate engagements need both. Meta for top-of-funnel and qualified retargeting. Google Search for high-intent terms (project name, area name, brand name). The ratio depends on inventory stage: pre-launch is 80% Meta, mid-cycle is 60/40 Meta/Google, inventory clearance often inverts to 60% Google.
Meta audit
Send us your current account.
If you're already running Meta, we'll audit your current account for free and tell you honestly what's leaking.