Lead-Magnet Ebooks
Long-form ebooks built around mistake-driven angles ("The Canada Study Mistakes 90% Students Make"). Authority-first lead capture, not gimmick.
Vertical 02
Study abroad funnels, designed for two decision-makers.
Study abroad isn't sold to a student. It's sold to a parent, a counsellor, an aunt who studied in Toronto, and a WhatsApp group. Our funnels respect every voice in the room.
The thesis
Authority builds before the call connects.
A parent doesn't book a counsellor call from a 15-second ad. They download an ebook, watch a webinar replay, read a blog post comparing SDS to PG pathways — and only then pick up the phone.
Our funnels build that authority before the qualification form, so when the call happens, the counsellor isn't selling. They're advising.
What we measure
- Counsellor-call show rate — booked vs taken
- Cost per qualified lead by pathway
- Lead-to-application conversion timeline
- Event registration to attendance ratio
- Parent-vs-student lead split
The funnel formats
Four funnel architectures
we build for consultancies.
Event Registration
University fair, info session and admit-day funnels. Pre-event nurture, day-of WhatsApp reminders, post-event counsellor handover.
Pathway Funnels
SDS, PG, MBA, undergrad, MS — never a generic study-abroad form. Each pathway gets its own creative, landing page, and qualification logic.
Counsellor-Call Funnels
Direct-to-call funnels for high-intent campaigns. Calendar integration, counsellor routing by pathway, no-show recovery sequences.
Pathways we work with
Calibrated for the major destinations.
Canada
SDS, non-SDS, PG, undergraduate, college diploma. Province-specific creative for ON, BC, AB. Strongest fit for SDS-eligible students.
United Kingdom
Undergraduate, master's, MBA. Russell Group and post-92 institutional positioning. Pre and post-graduate-route specific funnels.
Australia
Group of 8, regional and metropolitan campuses. 485 visa pathway communication. Skill-occupation list-aligned positioning.
United States
STEM master's, MBA, F-1 OPT pathway. Counsellor-call-first funnels given test-prep and timeline complexity.
Education brief
Tell us about the consultancy.
Pathways you work with, current monthly intakes, biggest leakage point. We diagnose on the first call.